Will a recently reported supply chain disruption have a significant or minor impact on our company’s brand?

Challenge

A global energy corporation wanted to know how it could use alternative data to anticipate and monitor negative PR events, such as a supply chain disruption.

Solution

Working with Predata analysts, the company’s PR specialists developed predictive signals to anticipate whether an incident would pose a significant risk to the company’s brand and reputation.

Result

The company used these signals to help inform PR posture and response decisions, and thus sufficiently address the highest-impact incidents. Now, the PR team knows how assertively to respond after an incident occurs.